PHD Malaysia picks up Papa John's Pizza media business

KUALA LUMPUR - PHD Malaysia has won Papa John’s Pizza media account. The scope of work includes strategy, planning and execution country-wide.

Papa John's has awarded its media business to PHD Malaysia
Papa John's has awarded its media business to PHD Malaysia

Commenting on the partnership, Dato' Francis Lee, executive director at Berjaya Pizza Company, said, “We are delighted to work with PHD Malaysia. PHD’s proactive approach to understanding our business, the enthusiasm of their staff and the tools and strategies they employ, helped us to make the decision in their favour.”

Audrey Chong, senior business director at PHD, said, “Winning the Papa John’s media account is one more step in the direction of expanding PHD’s footprint in Malaysia. The team looks forward to working on the account and help Papa John’s to strengthen their brand presence in this market.”

The win is effective immediately.

Berjaya Pizza Company recently appointed Lowe and Partners Malaysia as the new communications agency for its Papa John’s Pizza franchise operations in the country, with the campaign set to kick off in the second quarter of this year. 

Related Articles

Just Published

12 hours ago

Annette King leaves Accenture Song and steps back ...

Moving from Publicis to join Accenture Song in 2023, King's decision comes in the wake of a recent health experience.

13 hours ago

Former Forsman & Bodenfors CEO Toby Southgate joins ...

Toby Southgate had left Forsman & Bodenfors last October as global chief executive.

22 hours ago

Not a masterpiece but Skyn's V-Day ad ditches ...

EXCLUSIVE: Skyn lands precious konbini shelf space in Japan’s cutthroat convenience store market. The brand announces that with a cheeky spot and an empowered protagonist.

22 hours ago

How brand honesty can cut through the clutter of ...

Amid a flood of internet micro-trends, brands can stand out by using data to offer genuine insights about their products to consumers.