Benjamin Li
Mar 20, 2009

PHD China resigns Bright Dairy account

SHANGHAI - PHD China has decided to part ways with Shanghai-based Bright Dairy after only a year on the account.

PHD China resigns Bright Dairy account
A source at the media agency confirmed the news, blaming due to “irreconcilable differences”.

The account billing was worth US$11million in 2008. It was picked up by Omnicom Media Group in January 2008 and subsequently handled by its PHD brand.

Yili, Mengniu and Bright Dairy are three of China’s biggest dairy producers and were all affected by the melamine scandal last autumn, having to recall many of their products.

The highest concentration of melamine was found in Bright Dairy products.

Source:
Campaign China

Related Articles

Just Published

2 hours ago

Creative Minds: Kartik Smetacek loves the simplicity...

Meet the chief creative officer at L&K Saatchi & Saatchi who can rattle off classic Timberland ad lines from memory

4 hours ago

APAC lags as Saatchi & Saatchi leads global new ...

Asia Pacific's new business market remains subdued in 2024, with pitch volumes down by a third, according to R3.

5 hours ago

Amazon's ad business soars, reaching US$56 billion ...

Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.

5 hours ago

Meta doubles down on AI tools to boost ad performance

The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.