OMD names new chief strategy officer for APAC

Gavin Gibson has been promoted to chief strategy officer for OMD at the regional level, after serving as CSO of OMD Australia since 2017.  

The move will see Gibson relocate to Singapore to oversee strategy and product consistency across OMD's 16 APAC markets in line with the media agency's ‘better decisions, faster’ positioning.

While at OMD Australia, Gibson is credited with boosting new business and organic growth, helping OMD top Australia’s COMvergence rankings for billings and market share in 2018. Gibson was also formerly managing partner at 303MullenLowe and vice-president of global marketing at HTC

“Given his rich experience and knowledge of our business, as well as his unique passion for shaping a bespoke OMD approach for our clients, he will be a valuable asset to all of our markets going forward,” said OMD APAC CEO, Stephen Li, in a release.

Added Gibson, "I look forward to working with the rest of our markets in this new role and ensuring OMD continues to offer a cutting-edge product that meets our clients’ evolving needs.”

Ian Czencz, former MD at Atomic 212 and previously CSO at Blue449 in Sydney, has been named Gibson's successor as national chief strategy officer at OMD Australia, beginning July 1st.  

Ian Czencz