KUALA LUMPUR - Following a prolonged competitive pitch involving nine agencies, OMD Malaysia has won the Resorts World Genting global media account, effective immediately.
The account, estimated at more than US$5 million, was previously held by Publicis Groupe's MediaVest Malaysia.
Following its appointment, OMD Malaysia will be responsible for the resort's offline and online media business in Malaysia and worldwide, with digital a "huge focus going forward", said Margaret Lim, managing director, OMD Malaysia.
Andreas Vogiatzakis, CEO of Omnicom Media Group Malaysia, said OMD won the account with its "strategic orientation and in-depth knowledge of the industry".
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
.png&h=268&w=401&q=100&v=20170226&c=1)
Posting alone isn’t enough to cover anti-DEI behavior anymore, says Adfero’s Kayla Marrero.
The tech giant’s AI Lighthouse Program is one of a slate of recent efforts to give its Gemini tools the human touch.
VoxComm warns that agencies paying intermediaries for pitch opportunities could undermine fair competition and limit advertisers' choices.
Lawson is promoted from global chief client officer.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)