Oishi | Pai Tae Toa, Tour Yok Gang Season 3 | Thailand

The hugely popular annual campaign, first started in 2008, involves a lucky draw which rewards contest winners with a sponsored holiday in Japan. In its second 2009 editon, 30 local celebrities had accompanied the winners on their holiday.

This year, the ‘Pai Tae Tua Tour Yok Gang’ drive promises to reward winners with shopping vouchers to the value of one million Japanese yen for shopping districts and destinations including Matsumoto Kiyoshi (for cosmetics), Muji, Ishimaru Denki (for electrical appliances), Isetan Shopping Center and Aeon Plaza.


Teaser ad:


Full version:


Translated synopsis:
Song lyric: Take it… Just take it, shop whatever you want. You and the gangs don’t have to bring anything to Japan’s trip. We offer you a million of Japanese Yen for shopping. (Wow) Non stop shopping & traveling, of course with good meals & good livings too.
Yakuza in the lift: Is that your wife?
Song lyric: Heading to Japan for shopping spree, with your invited 3 friends. Travel to Japan and take 1 million Yen Japanese shopping voucher.
Cashior: Oishi Cap?!
Song lyric: Give away...


Credits:
Project Oishi Pai Tae Toa, Tour Yok Gang Season 3
Client Oishi Group
Creative agency Y&R Thailand
Executive creative officer Trong Tantivejakul
Associate creative director Jirasak Tungkanopas
Copywriter Katesuda Yimcharoen
Account servicing Tida Vibulvanich, Rattanawadee Lertviriyavanich, Kanang Wichitsakonkit, Patcharin Tanchaiekkul
Media agency MEC Thailand
Media planner Kanokwan Luckcom
Production company Phenomena
Director of photography Ketchai Praponsilp
Exposure Television