Oishi | Koi | Thailand

Developed by Y&R Thailand, Oishi’s latest through-the-line campaign aims to educate Thai consumers of the benefits of green tea while boosting sales.

The three-month campaign, plays on the Japanese’s belief of “Koinobori” (carp banner) and how Oishi Green Tea can represent vitality.

In the TVC, a Japanese family fly carp-shaped streamers outside their home to symbolise strength and success. The more the streamers blow in the wind, the healthier the family members will be. Unfortunately the streamers refuse to fly and the family in turn put up Oishi Green Tea streamers.



Credits:
Project Koi
Client Oishi Group
Creative agency Y&R Thailand
Creative director Trong Tantivejakul
Copywriter Nuwadee Ketraungroch
Art director Ekaluck Chanyavichit
Producer Kamonthip Pa-obthong
Production house Mum’s Film
Account managers Tida Vibulvanich, Rattanawadee Lertviriyavanich, Kanang Wichitsakonkit, Darunrat Vasanachitt
Strategic Patcharin Tanchaiekkul
Exposure Television, print, radio, outdoor, online