Powered by Microsoft's Bing, Axis attempts to differentiate itself by allowing users to sync searches across desktop and mobile platforms. It also claims to speed the search process up with instant previews of search results. Users also have the option of simply "swiping" to the next result rather than returning to the search results page.
“Our search strategy is predicated on two core beliefs—one, that people want answers, not links, and two, that consumer-facing search is ripe for innovative disruption,” said Shashi Seth, senior vice president, Connections, Yahoo.
Although the launch is "global", Axis for iPhone and iPad is not yet available outside the US, and Yahoo has yet to firm up its rollout plans. This may disappoint, as Yahoo has described the browser as "mobile first" based on its Cocktails mobile development platform.
The desktop plugin for HTML5 enabled browsers (such as Firefox, Chrome and Safari) can be used worldwide but is not optimised for markets outside the US and is not available in any language except for US English.
During the launch-stage, Axis won't be displaying either search or display ads, said Yahoo. "But we are actively exploring ways to present the most compelling ads for this new integrated browsing search experience," the spokesperson said.
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