Microsoft's Andrew Pickup to headline Spotlight Technology

Pickup will be delivering a presentation on the evolution of marketing in the digital age.

Pickup is responsible for driving the strategic integration of business, marketing and operational leadership across the region, aligning talent and resources to most effectively drive growth, win share, improve customer and partner satisfaction and spark innovation.

A Microsoft veteran of 18 years, Pickup moved to Singapore in February 2003, taking on a role as business and marketing director at Microsoft Singapore. Before joining Microsoft in 1993, Andrew was an account director with advertising agency Saatchi & Saatchi in London.

Campaign Spotlight Technology focuses on using the latest marketing techniques to create and retain consumer electronics evangelists. Key topics covered range from harnessing the advantage of product development to build your brand to using high-impact digital engagement strategies for long-term brand loyalty.

Other confirmed speakers include:

• Sandeep Khanna, vice president, SE Asia corporate marketing, LG Electronics SEA
• Damien Cummings, online and social media director, consumer & SMB, Dell
• Will Harris, head of marketing, Nokia SE Asia Pacific
• Vitika Banerjee, general manger consumer marketing, Philips Electronics India
• Jayant Murty, director brand strategy, integrated and partner marketing APAC, Intel Corporation
• Cissy Yang, director segment marketing, emerging markets, Lenovo

Click here to register.

Campaign's Spotlight series is designed to help the brand community across Asia-Pacific maximise knowledge-sharing and networking in their field with a mix of plenary sessions, case studies and panel discussions.

Campaign Spotlight Technology is followed by Spotlights on Finance and Retail later in the year, each looking at what challenges need to be resolved in 2011 and what opportunities exist in Asia’s dynamic marketplace.

For more information on Campaign's Spotlight series, please visit Campaignspotlight.asia.