HONG KONG - Ocean Park has awarded media duties to MediaCom Hong Kong for another three years after a pitch in July.
Vivian Lee, marketing director at Ocean Park told Campaign Asia-Pacific that MediaCom’s media strategy, creative consideration, and media rates are overall strong compared with other agencies. She did not disclose the other agencies who joined the tender.
Ocean Park renewed its contact with its creative agency Metta Communications last year, also for three years.
The popular Hong Kong destination is currently running a creepy campaign for its annual Halloween event.
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The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.
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