Benjamin Li
Aug 25, 2010

MediaCom HK wins media duties for Amway's Nutrilite

HONG KONG - Global direct-selling company Amway has handed the media and creative accounts for its vitamin supplement brand Nutrilite to MediaCom Hong Kong and a local creative agency partner.

Amway's Nutrilite
Amway's Nutrilite

The pair of agencies went through two rounds of pitches against undisclosed agencies in July. The creative-led pitch initially involved at least three pairs of agencies out of which two pairs were shortlisted in the final round.

MPG was the incumbent media agency for the Nurtilite account.

Nutrilite’s previous ad campaigns was mostly print-driven and MediaCom is tasked with exploring other media platforms. According to AdmanGo, the monitored media adspend for the supplement brand in 2009 in Hong Kong was HK$241,000 (US$30,992).

Amyway’s direct competitor in the direct-selling market is Nu Skin, but also facing competition from local brands like Vitagreen.

In July, Amway called a global branding pitch for Nutrilite based out of the US.

MediaCom also acquired Siemens' white goods' media account in Hong Kong this summer.

Source:
Campaign China

Related Articles

Just Published

1 hour ago

Selfie-obsessed humans can now match with shelter dogs

Cheil Worldwide's latest campaign uses AI to match humans with shelter dogs based on looks and personality. Ad Nut is baffled and judging you.

2 hours ago

'The holding company model has been broken for a ...

EXCLUSIVE: Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul, combating transformation fatigue, and why so few clients believe their agency models are fit for purpose.

2 hours ago

Advertisers of the month in Malaysia: Watsons, ...

The three brands led advertising awareness gains in Malaysia during the month of January, with Watsons’ Chinese New Year campaign achieving the highest visibility.

3 hours ago

'Everyone Must Go' tagline for NZ Tourism slammed

Created to specifically encourage tourists from Australia, the campaign has been linked to everything from Kiwi immigration to infrastructure problems within New Zealand.