MCYS | Marriage | Singapore

The insight that MCYS received was that many Singaporeans are waiting to find the perfect partner before getting hitched and the TVC seeks to highlight how imperfections are what make a partner perfect.





Credits:
Project Marriage
Client Ministry of Community Development, Youth and Sports
Creative agency Leo Burnett, Singapore
Joint creative directors Chris Chiu, Yasmin Ahmad
Art director & copywriter Yasmin Ahmad
Executive producer Anthony Lee
Planner Saurabh Varma
Group managing director Kurt Viertel
Account service Margaret Leong
Media planners May Loong, Calvin Wan
Media agency ZenithOptimedia
Production company Dragonsgate Studio Pte Ltd
Director Yasmin Ahmad
Post-production company Blackmagic Design Pte Ltd
Exposure Television