The famed restaurant, situated in The Excelsior Hotel in Causeway Bay, was first established in 1993 and has gained international recognition for its Cantonese cuisine. The restaurant has been closed over the past few months for an extensive renovation. It is due to reooen in October with the anticipation of more diners than ever before.
Wendy Lee, director of communications for The Excelsior, Wendy Lee, said: “The work presented by M&C Saatchi was clearly the strongest. From strategy to concept to execution, the winning idea was a fine example of simple, out-of-the-box thinking with plenty of stopping power.”
M&C Saatchi’s senior creative director Bernard Chan said: “We needed to give the campaign a 'wow' factor while keeping it all in good taste."
M&C Saatchi appointed to relaunch Yee Tung Heen restaurant
HONG KONG - M&C Saatchi has been selected as the new ad agency for Yee Tung Heen restaurant, following a competitive pitch.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Industry sources dismiss ‘uncooked’ rumour about ...
M&A report surfaced on financial blog.
Generation Greytt: The trillion-dollar market that ...
Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, connected and ready to spend than ever before. Rajeev Lochan opines.
TBWA dominates in Japan/Korea AOY 2024 awards
Accenture Song and TBWA walked home with multiple metals at the 2024 Campaign Asia-Pacific Agency of the Year awards for Japan and Korea. Check out the highlights here.
Hong Kong's unique spirit: A 'Never Normal' love ...
Forget dim sums and skyscrapers, over 40 brands and influencers from Hong Kong join forces to embrace the city's chaotic charm, eclectic character, and resilient spirit in an unconventional campaign.