The famed restaurant, situated in The Excelsior Hotel in Causeway Bay, was first established in 1993 and has gained international recognition for its Cantonese cuisine. The restaurant has been closed over the past few months for an extensive renovation. It is due to reooen in October with the anticipation of more diners than ever before.
Wendy Lee, director of communications for The Excelsior, Wendy Lee, said: “The work presented by M&C Saatchi was clearly the strongest. From strategy to concept to execution, the winning idea was a fine example of simple, out-of-the-box thinking with plenty of stopping power.”
M&C Saatchi’s senior creative director Bernard Chan said: “We needed to give the campaign a 'wow' factor while keeping it all in good taste."
M&C Saatchi appointed to relaunch Yee Tung Heen restaurant
HONG KONG - M&C Saatchi has been selected as the new ad agency for Yee Tung Heen restaurant, following a competitive pitch.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Of fandom, kawaii, and marketing: Hello Kitty turns 50
Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and its astute understanding of nostalgia.
Performance vs. branding? You're asking the wrong ...
While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.
The best Christmas ads of 2024 are here
A roundup of the best Christmas ads, brimming with creativity and festive cheer. This list is live and will be updated continuously, so check back often for the freshest holiday inspiration.
SearchGPT: How to adapt for the AI search engine era
Welcome to a new chapter in content marketing. Late October marked the debut of OpenAI’s artificial intelligence-driven engine, transforming the way we think about search optimisation.