![Mazda Australia appoints digital agency](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2f35982_story_images.jpg&h=570&w=855&q=100&v=20170226&c=1)
According to the agency, igloo’s focus will be on Mazda’s small-car category, for which it will look to deliver next-generation digital solutions to expand Mazda’s customer base to a new generation of audiences.
Mazda is Australia’s top-selling full-line importer of motor vehicles, accounting for over eight per cent of the Australian market, the agency noted in a release. The Mazda3 is the country’s highest-selling small car and number-two passenger car overall.