Analysis
Benjamin Li
Apr 18, 2013

Marketers must play smart with mobile crazes like Candy Crush

A glance around any train or bus in the region is enough to confirm the power mobile apps hold over their users, but brands wishing to capitalise on the latest game or instant-messaging tool must approach the mobile space with sensible expectations and a good deal of care.

Candy Crush: highly addictive and extremely popular

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