Prior to Initiative’s appointment, the primary media assignment for Manheim was held by Melbourne agency BossMan Media, according Initiative.
In an effort to ramp up Manheim's communications in 2013, Initiative has planned communication across online, radio, outdoor and print media.
“Initiative demonstrated clear insights into how consumer trends and behaviour impact on media communications strategy," said Merqtoosha Camilleri-Medina, Manheim's marketing manager. "We are looking forward to implementing their recommendations into 2013."
Andrew Mudgway, managing director of Initiative Melbourne, said Manheim held a high profile amongst its target audience. “Manheim is a dynamic business with constantly changing inventory," he said. "This means media planning and execution must be tuned to target-market interest in Manheim programs."
Manheim's Australasian corporate office is based in Melbourne and is part of a global network of specialist automotive auctions.
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