'Lundang to Newcastle' for Malaysia Airlines by Loka Lab
Brought to Ad Nut's attention by its appearance in this week's Engagement Meter, this long-form video tells a long-distance love story between a UK-born Malaysian living in the UK and a young woman from Kota Bharu, Kelantan. The lengthy video (and its short companion pieces) have respectable viewer numbers, and the documentary style is nice—Ad Nut was relieved not to find a weepy reunion between the lovers at the end. Will it do much for the tragically beleagured brand? That's another question.
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While DeepSeek's innovations won't directly impact marketers in the near-term, its ripple effects on AI development will greatly accelerate the permeation across the industry over time, writes Vincent Niou.
Created by Jellyfish, the campaign is focused on key markets including Singapore and Thailand.
TOP OF THE CHARTS: Global social-media users have reached 5.24 billion, with Southeast Asia representing 10.2% of the total share, according to We Are Social's annual study.
In an exclusive interview with Campaign Asia during their recent trip to China, Ogilvy's global CEO Devika Bulchandani and creative chief Liz Taylor discuss their vision in the region, the changing face of creativity, and the reality of being a female leadership duo.
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