'Lundang to Newcastle' for Malaysia Airlines by Loka Lab
Brought to Ad Nut's attention by its appearance in this week's Engagement Meter, this long-form video tells a long-distance love story between a UK-born Malaysian living in the UK and a young woman from Kota Bharu, Kelantan. The lengthy video (and its short companion pieces) have respectable viewer numbers, and the documentary style is nice—Ad Nut was relieved not to find a weepy reunion between the lovers at the end. Will it do much for the tragically beleagured brand? That's another question.
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The pants were created in collaboration with Impact BBDO and BBDO New York
The new mandates for Srivastava and Bose at BBH India are in addition to their current roles at Saatchi & Saatchi India and Saatchi Propagate India.
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APAC is represented by agencies including Special, Atomic 212⁰, and Leo Burnett Taiwan.
Created by Wieden & Kennedy London, the global campaign features Succession actor Brian Cox.
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