“Indonesia represents a great opportunity for sports clubs to develop their fan bases through localized social media strategies,” commented group CEO Andrew Collins.
According to the Global Web Index, Indonesia has the world's highest social-media engagement rate after China. The nation's online development is supporting by rising Internet penetration rates of 21 per cent.
"Our vision is to support top football clubs in the World with their Asian expansion by establishing local voices in each key domestic marketplace – Indonesia’s growth online combined with the popularity of football in the country made it an obvious choice," said Collins.
Collins will be moving from Shanghai to Indonesia to establish the new office.
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