Media News
Kenny Lim
Nov 18, 2009

Li TV Asia launches in Indonesia; appoints Crush

JAKARTA - Lifestyle Inspired (Li) has launched its lifestyle TV channel in Indonesia and has hired Crush Indonesia as its public relations agency.

Li TV Asia launches in Indonesia; appoints Crush
The subsequent public relations campaign will cover several markets in Indonesia, including Jakarta, Surabaya, Bandung, Bali and Denpasar.

The appointment was led by Green Worldwide, the channel’s exclusive pan-regional launch consultant on strategic partnerships.

Li TV Asia is a lifestyle media entertainment and regional 24-hour pan-regional HD TV channel.

Shows on the channel include Iron Chef America, HGTV Design Star, Dinner Impossible, Deserving Design, Green’s Cuisine and Giada’s Weekend Getaways.

In August, SingTel launched Li on its mio TV platform in Singapore.

Source:
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