LONDON - John O'Keeffe (pictured), the executive creative director at Bartle Bogle Hegarty, is joining WPP as its worldwide creative director.
O'Keeffe, who has been at BBH for 18 years, is still in negotiations with WPP and a start date is yet to be confirmed.
He said: "Most people presumed I was a BBH lifer, it's a hell of a place and I've had a great time. But WPP invited me to have a chat, I thought about it, and decided it's just the type of role that you can't turn down."
O'Keeffe joined BBH in 1990 and was made executive creative director in 2000.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
With around 40% of Nike’s customers being women, Skims has been testing the waters of the sports space for years.
T&Pm was the incumbent on the account.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Lesser spoke to investors at WPP’s annual results.
After 23 years as part of IPG, the sale will return the creative innovation agency to independence as a privately owned company.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)