ITV Studio Global Entertainment expands Granada TV distribution into Taiwan and Thailand

In Thailand, Granada TV has signed a deal with Thai Cable Holdings, effective in June. Granada TV programmes will be available nationwide via cable TV systems.

In Taiwan, Granada TV will become part of the TITV Golden package on the IPTV platform operated by Chung Hwa Telecom in July.

Together these two deals increase Granada TV’s current household distribution to over 3,500,000 across Asia and the Middle East. Granada TV is already on-air on platforms including Starhub Cable TV (Singapore), Singtel's Mio TV (Singapore) and Astro TV (Malaysia).

“We are now one of the fastest growing English language channels in Asia,” said James Ross, regional director for Asia at ITV Studios Global Entertainment.

“Like any TV station, we are facing the challenges associated with the fragmentation of TV audiences and making sure that we are delivering the programmes that people want to watch," he added.

Granada TV is focusing on 25-55 year old western-educated and affluent locals or expats and planning to roll out its program-on-demand, currently only available in Singapore, to other markets in order to offer viewers a more flexible TV viewing schedule.