This is Isobar Hong Kong’s first big account win in the Macau entertainment sector. The agency will create and manage social marketing, online campaigns and website development across China, Hong Kong, Macau and Taiwan.
“It goes without saying that this is a big win for us. We are very pleased to have City of Dreams as our client in Macau, and thrilled to be working in one of the world’s most exciting industries,” said Dwayne Serjeant, MD of Isobar Hong Kong. “They are willing to explore new boundaries in marketing. This business will be very much about creativity, entertainment and results.”
Reported in June, the City of Dreams rolled out an extensive online marketing campaign, created by Publicis Hong Kong, to promote the Asian debut of the US$250 million entertainment show.
To date, the show has attracted 300,000 visitors.
City of Dreams adds to Isobar Hong Kong’s client portfolio which includes Mentos, Dolby, Procter & Gamble and Seoul Metropolitan Government.
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