Janich will be responsible for the iProspect Singapore operation, while leading the Southeast Asia region and local clients.
He was most recently with OMD and worked on HP, whereby he developed and managed search and PPC strategies across 14 markets in the Asia-Pacific region. This covered search engine marketing, search engine optimisation, social media strategies as well as managing all vendor relationships.
Having worked with ChannelAdvisor and GroupM in the US, Janich moved to Singapore in 2009 and has since worked with GroupM and OMD.
Ruth Stubbs, president at iProspect and digital media, Asia-Pacific, said, “Luke has a wealth of knowledge in the search marketing area and we are thrilled that he will now bring his passion and experience to our iProspect offering.”