Robin Hicks
Jul 10, 2008

Incumbents tussle for Carlsberg Malaysia

KUALA LUMPUR - Carlsberg, Malaysia's best-selling beer, has narrowed the review of its Green Label brand to two agencies, with Euro RSCG and Naga DDB, both incumbents, left in contention.

Incumbents tussle for Carlsberg Malaysia

McCann misses out on the final round of presentations, which are believed to focus on refreshing the beer brand's image in Malaysia. A decision on the winner is imminent.

Naga DDB handles the lion's share of the account, which it won from Bozell in 2005.

Source:
Campaign Asia
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