Hong Kong ad spend increases by 24 per cent in Q1 according to admanGo

Digital advertising including interactive media saw the highest growth (59 per cent) compared to other traditional media like television (23 per cent), newspapers (32 per cent), magazines (16 per cent) and outdoor (24 per cent). Radio was the only media that decreased its adspend (down 8 per cent) between January and March.

These figures assume a 60 per cent discount off rate card rates.

GlaxoSmithKline was the biggest spender, registering a 62 per cent increase in total spending of $11 million. Wellcome and Parknshop follow. HSBC was the only financial brand within the top ten list and currently ranks fourth compared to 28th last year. Its spending is up 175 per cent to $7 million. Canon also doubled its budget in Q1 after launching mass campaigns for its All-in-one printers.

Property and real estate showed a 153 per cent increase in adspend to $40 million and made it into the top ten spending industries list. The entertainment industry was the only category that saw a drop in spending, with a decrease of 11 per cent.