May 16, 2003
HEADLINES: Japanese film distributor hands FCB $8m account
Film distributor Gaga Communications has appointed FCB to handle strategy and media assignments in Japan after the agency recently poached the incumbent team from BBDO/I&S. There was no pitch for the account, which has estimated billings of about US$8 million for this year. Creative will be handled by an in-house unit at Gaga. The company distributes up to 30 films annually in Japan, including major Hollywood movies.
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