The MRM Data & Analytics Asia-Pacific division in Hong Kong will work closely with MRM’s Detroit office to build a digital dashboard detailing GM’s US digital marketing performance. Mark Woodcock, Asia-Pacific Regional Director of Data & Analytics at MRM Hong Kong said: “We’re building one of the biggest and most sophisticated digital dashboard builds for any client, anywhere.”
The Data & Analytics team in Hong Kong supports regional clients like Dell, adidas, Johnson & Johnson, Intel, Gap, Goodyear and Exxon Mobil.
GM shifted its digital production from Digitas’ Prodigious Worldwide to MRM Worldwide at the end of last year. The five-year deal is said to worth US$100 million. In the US, MRM Supply is assigned to release 50 new websites globally. For this region, the operation is headquartered in Shanghai under General Motors International Operations (GMIO), which oversees Asia-Pacific, Europe, Latin America and South America.
The Data & Analytics team in Hong Kong supports regional clients like Dell, adidas, Johnson & Johnson, Intel, Gap, Goodyear and Exxon Mobil.
GM shifted its digital production from Digitas’ Prodigious Worldwide to MRM Worldwide at the end of last year. The five-year deal is said to worth US$100 million. In the US, MRM Supply is assigned to release 50 new websites globally. For this region, the operation is headquartered in Shanghai under General Motors International Operations (GMIO), which oversees Asia-Pacific, Europe, Latin America and South America.
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