Anita Davis
Dec 15, 2008

GE China launches digital ad campaign

BEIJING - General Electric will launch its first large-scale, Chinese-language digital advertising campaign this week in an effort to educate Chinese consumers about the brand.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

3 hours ago

Global adspend growth forecasts cut by nearly $20 ...

Despite economic uncertainty and regulatory pressure worldwide, a WARC report says certain digital channels like social media and retail are expected to continue seeing growth this year.

3 hours ago

From SEO to GEO: How agencies are navigating ...

AI is rapidly changing search, with implications for media, agencies and brands. Here’s how firms are changing strategy from search engine optimization to generative engine optimization.

12 hours ago

Netflix's Adolescence: Are screen writers the new ...

Jack Thorne, co-writer of Netflix drama Adolescence, has become a prominent campaigner on the dangers posed to children via social media – showing how screenwriters can take a starring role in public affairs.

12 hours ago

M&C Saatchi restructure sees profitability rise by 294%

Group has shifted towards non-advertising specialisms.