Staff Reporters
Jan 13, 2011

Fresh look unveiled for NSman magazine

SINGAPORE – NSman magazine, published by SPH for the National Service Association, has refreshed its look, starting from the Jan-Feb 2011 issue

NSman's new look for Jan-Feb 2011
NSman's new look for Jan-Feb 2011

The bimonthly NSman magazine has been made over to appeal to its readership of men aged between 20 and 35 years old. A smaller, handier size with an increased page count is among the changes.

The content has been reformatted into digestible, bite-sized nuggets to cater to the busy male reader, and now includes useful lifestyle features, tips, and trivia. The popular Scene section has been retained, and continues to be packed with members-only deals, freebies and discounts.

SPH Magazines was awarded another two-year contract to publish NSman in a recent tender.

Agnes Eu, deputy CEO of corporate services at SAFRA, said, “SPH Magazines’ revamp of NSman retains its strong, recognisable branding, and continues to reflect in a dynamic way SAFRA’s brand values of fun, friendly, passion, sporty and family loving. The revamped publication is a highly commendable effort and we hope SAFRA members and NSmen will find it exciting and refreshing.”

Related Articles

Just Published

1 hour ago

Campaign expands into Germany, Austria and Switzerland

Launch of Campaign Germany follows Canadian expansion earlier this year.

3 hours ago

Jaguar's contentious rebrand finally gets its car ...

After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept car in Miami. But with prices set to surge and a pivot to art-world luxury, some critics are still saying the British marque has gone too far in its reinvention.

4 hours ago

Shangri-La delivers enchanting film for the young ...

The short film follows a boy on a whimsical journey with his parents to promote a series of new family packages.

5 hours ago

'You Never Roar Alone': Tiger Beer's global brand ...

EXCLUSIVE: "Progress isn't a solo act," says global brand director Sean O'Donnell, as he explains the strategy behind Tiger's new 'You Never Roar Alone' campaign that's reshaping the brand for a new generation.