The specialised local advertising sales team offers tailored and 360° media solutions to 27 pay TV channels operated by FIC in Singapore. Some of the key brands under FIC are Fox Movies Premium, National Geographic Channel, Nat Geo Wild, Star World, Fox and Channel [V].
FOSM Singapore is headed by Sequeena Lee, who has over 20 years of experience in creative, direct marketing, digital and media agencies, whereby she supervised integrated marketing and advertising campaigns for luxury lifestyle brands, travel and consumer electronics.
Yvonne Tay, vice president and territory head of Fox International Channels, Singapore, noted that the launch shows a fundamental shift in how FOSM serves the different market needs of its various working partners.
FOSM now already has regional advertising sales team in more than 13 markets in Asia Pacific. The addition of FOSM Singapore makes FIC the first regional pay TV network to have a dedicated local advertising sales outfit for the country.
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