From Germany: 'Fiat parking billboard' by Leo Burnett
Fiat, with Leo Burnett, set up a billboard in Germany that gave parkers real-time information on how much farther they could back up—thanks to a setup involving sensors, special software and a selection of advice-giving video segments.
Ad Nut advises you to watch through to the end, where we learn that the creators planned ahead for someone to ignore their advice and bump the car behind.
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The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviours that could see budgets moving to social platforms and retail networks over traditional channels. Media experts weigh in.
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Ad Nut refuses to be manipulated by commercials, but this V-Day spot from McDonald's Philippines, with its saccharine portrayal of enduring love, is surprisingly effective. Curse you, Golden Arches!
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Déjà vu and disappointment: W+K Sydney's all-male team exposes the hollow promises of diversity in adland, writes Jet Swain, who calls for an end to "lip service."
With the global launch of its Galaxy S25, Samsung and BBH Singapore want consumers to think about AI not as an intimidating piece of technology but as an omniscient wingman.
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