From Germany: 'Fiat parking billboard' by Leo Burnett
Fiat, with Leo Burnett, set up a billboard in Germany that gave parkers real-time information on how much farther they could back up—thanks to a setup involving sensors, special software and a selection of advice-giving video segments.
Ad Nut advises you to watch through to the end, where we learn that the creators planned ahead for someone to ignore their advice and bump the car behind.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
_1.png&h=268&w=401&q=100&v=20170226&c=1)
Lindley’s work at VaynerMedia, balancing strategic vision and growth with empathetic leadership, makes him a standout figure in the APAC marketing landscape.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
In a true David vs. Goliath battle, nimble independent agencies are defying the "bigger is better" narrative, winning top clients and industry awards with smart investments, speed, and agility.
In her first-ever advert appearance, J-Pop superstar Ado teams up with Marubeni to deliver a metaphor for collaboration and overcoming challenges.
Netflix, Pageone Group, Golin, Mars United Commerce, the Parramatta Eels and more in our weekly collection of people moves and account news.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)