Daniel Farey-Jones
Feb 22, 2010

Facebook teams up with PayPal

GLOBAL - Facebook has brought in PayPal to offer advertisers and users a way to make payments to the social media giant and its developers.

Facebook teams up with PayPal
Facebook, which recently passed the 400 million global users mark, said advertisers around the world would soon be able to use PayPal to pay for Facebook ads, which would make it easier, particularly for small international companies, to run campaigns.

PayPal will also become an option for Facebook Credits, the trial system allowing users to buy virtual goods currently being tested in a small number of games and applications.

Osama Bedier, PayPal's vice-president of platform and emerging technology, said: "We've always been an important part of the developer ecosystem on Facebook, and we're excited to expand our relationship directly with Facebook to help grow advertisers and developers' business."

Earlier this month a US analyst claimed Facebook's payment system was proving lucrative and predicted it would bring in revenues of between $125 million and $250 million this year.

PayPal, which was bought by eBay in 2002 for close to $1.5 billion, kicked off a pitch for its advertising account this week.
Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

Almost half of marketers plan creative or media ...

Creative agencies are most likely to be reviewed in the next year.

15 hours ago

Australian Podcast Awards 2024 crowns Podcast of ...

ABC's 'Ladies, We Need To Talk' took home the top gong, alongside winners from across the country.

20 hours ago

João Braga joins Publicis Groupe Hong Kong as ...

Braga relocates to Hong Kong after serving for three years as the national chief creative officer at Wunderman Thompson Australia across three offices.

20 hours ago

How marketing helped Chinese apps and games to ...

Campaign explores the factors that have propelled Chinese apps and games—such as Black Myth: Wukong, Temu, Shein, and TikTok—to international success, and the insights marketers can leverage from their success stories.