Epson | Movie Mob | Singapore

Flash-mob is defined as activities held in public places that are organized online. They usually take the form of a short, eye-catching performance.

Also calling people via the net, Epson has launched fortnightly outdoor movie nights in Singapore on Saturdays. The free drive-in shows are sponsored by other organizations along with Epson. The latest charity partnership was with MILK (the Mainly I Love Kids organization).

People are invited to vote on the next movie title through the Movie Mob site, and the final decision on the movie will be announced three days prior to the screening date on the website and through SMS and email.

“The Epson Movie Mob is actually a great way to spend a Saturday evening without having to spend a single cent!” explained Ng Ngee Khiang, general manager of Epson Singapore. “As Epson is committed to delivering innovative and cutting-edge technology, we hope to translate this vision by offering to the community the first outdoor flash mob-inspired drive-in movie experience in Singapore that is free to the public.”

The event is also linked to Facebook. The Right Spin acts as Epson’s PR agency, while Ape Communications takes care of the Movie Mob event itself.

The next screening is scheduled for 3 November, and the event will run until December.

Additional sponsors include the Singapore Tourism Board, Nissan and ZoCard, among others.