Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. In Engagement Meter, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best from March 2017.
Top campaigns
1. GE India #BalanceTheEquation
Engagement Score – 1,000
Number of Facebook Posts – 7
The campaign consisted seven Facebook posts and received over 215,000 likes.
GE has pledged to #BalanceTheEquation by hiring more women into #STEM roles. Here's to all the awesome women around us - Happy #womensday pic.twitter.com/BRGFxyiXvB
— GE India (@GEIndia) 8 March 2017
2. L'Oréal Paris Indonesia #CareWithMicellar
Engagement Score – 996
Number of Facebook Posts – 4
On Facebook, the brand posted four times about the campaign. The posts collectively received 218,000 likes, 255 comments and 175 shares.
3. Burger King India 2 for 99
Engagement Score – 972
Number of Facebook Posts – 4
In March, Burger King posted four times on Facebook about '2 for 99'. It received 96,400 likes, 786 comments and 338 shares. The campaign also extended to Twitter and Instagram.
Top Facebook posts
1. BMW Thailand
Engagement Score – 1,000
2. Lufthansa India
Engagement Score – 1,000
3. DBS Indonesia
Engagement Score – 1,000
Top tweets
1. Milo Philippines
Engagement Score – 1,000
It takes heart, hardwork, and humility to represent a nation that #BuildChampions. Good luck, @AlyssaValdez2! https://t.co/ug1zFq9UyD pic.twitter.com/ZUSZYVRReb
— MILO® Philippines (@MiloPH) 20 March 2017
2. Huawei Mobile Malaysia
Engagement Score – 1,000
Breeze through your workout regime with #HuaweiWatch2 #freeyourspirit pic.twitter.com/vXvKPw90BC
— Huawei Mobile MY (@HuaweiMobileMY) 22 March 2017
3. Durex India
Engagement Score – 1,000
What’s your tagline for #DurexJeans? Click this link and make your own memes - https://t.co/D0vbWeYmuh. pic.twitter.com/j3KGlSGzIz
— Durex India (@DurexIndia) 23 March 2017
Top Instagram images
1. Pablo Malaysia
Engagement Score – 999
2. Tata Safari India
Engagement Score – 961
3. Nandos Singapore
Engagement Score – 898
Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.
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