Benjamin Li
Mar 4, 2011

EmporioAsia Leo Burnett revamps website for Shanghai Bund icon

SHANGHAI - EmporioAsia Leo Burnett has completed a major facelift of contemporary Chinese lifestyle centre Three on the Bund’s website. Featuring black and white visuals, the new site is reminiscent of Shanghai in the 1920s.

EmporioAsia Leo Burnett revamps Three on the Bund website
EmporioAsia Leo Burnett revamps Three on the Bund website

Three on the Bund features fine dining, high fashion stores, one of Shanghai’s top art galleries, museums and the famous Evian Spa.
 
The new website matches and compliments the style, architecture and features of Three on the Bund, featuring black and white key visuals reminiscent Shanghai in the 1920s.

The client is a strong supporter of preserving the art and history of Shanghai. New website features include ‘Three spirit’ – a series of talks on Asian art and culture by prominent speakers,  the opportunity for members to sign in and register as VIPs, special offers and the convenience of making reservations for events and dinner.

The Bund has become a highly visible attraction for well-heeled locals, expatriates and visitors, who are spoiled for choice with new and old dining and entertainment landmarks like Bund 6, Bund 18, Peace Hotel, Waldorf Astoria Shanghai, and M on the Bund.
 
“We are proud to have worked with a pioneer in upscale lifestyle in Shanghai on their new website and on digital marketing,” said Vincent Kobler, MD of EmporioAsia Leo Burnett.

He added that Shanghai is now a crowded market for upscale dining, fashion and lifestyle. His team aims to keep the site fresh with new content and hope the new site will help Three on the Bund stay ahead of the competition.

 

 


 
 

Source:
Campaign China

Related Articles

Just Published

11 hours ago

No one talks about ads anymore: Have they lost ...

Industry leaders weigh in on how brands can help shape pop culture again through innovative storytelling and a balanced approach between creativity and performance.

12 hours ago

BMF opens first APAC office in Hong Kong to drive ...

EXCLUSIVE: The agency is eyeing GBA and region-wide opportunities with a Hong Kong presence and targets doubling revenue by 2025.

12 hours ago

No minibar? No problem. CCIA NSW helps hotel lovers ...

Wired Co.'s latest campaign translates room service into campfire realness—with a mockumentary and more than 250 camping terms you didn’t know you needed.

12 hours ago

Woolley Marketing: Is it pessimism or realism to ...

Marketers looking to justify ROI should get used to asking straightforward questions and brace themselves for answers—even ones they may not want to hear, says Darren Woolley.