Benjamin Li
Jan 31, 2011

DMG launches Chinese remake of Hollywood rom-com 'What women want'

BEIJING - DMG Entertainment is rolling out romantic-comedy Wo Zhi Nu Ren Xin, a remake of the 2000 Hollywood romantic comedy blockbuster 'What women want'.

Wo Zhi Nu Ren Xin
Wo Zhi Nu Ren Xin

DMG plays a vital role in the movie as the company’s leading advertising firm comes to life on the big screen as the setting of the film.

The film tells the story of a hot-shot advertising executive whose life turns upside down when an accident enables him to hear what women think.

As part of the research for the film, DMG granted crew and cast of the movie exclusive access to the behind-the-scenes operations to ensure the setting for the film was as authentic as possible.

“We are proud that our company’s advertising company was the inspiration for the agency in the film,” says Dan Mintz, CEO of DMG.

Source:
Campaign China

Related Articles

Just Published

1 day ago

Tech on Me: Political tension meets platform drama

As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust crisis—from X's advertiser exodus to Meta's legal battles—while Asian tech firms vie to emerge as credible alternatives.

1 day ago

Creative Minds: Heidi Kasselman on how pretending ...

From winging an internship in Johannesburg to leading creative at Clemenger Melbourne, Heidi Kasselman's unconventional path proves sometimes chaos is the best career plan.

1 day ago

Spikes Asia 2025: In conversation with Torsak ...

Spikes Asia catches up with Chuenprapar to explore the power of humour in marketing communications and his advice for Thai agencies aiming to make a mark at this year’s awards.

1 day ago

Yuu dominates Kantar's BrandZ Hong Kong ranking

DFI Retail's Yuu has conquered Hong Kong's brand landscape, outpacing even Cathay Pacific. Challengers are rising in both airlines and banking.