JAKARTA - Suzuki has awarded the media account for its corporate TV campaign, entitled ‘Change & challenge’, to Dentsu Media Indonesia.
The strategy and placement of the TVC, estimated to be worth US$5 million, was awarded to the agency following a pitch between Asatsu, Esa Algisa and Go Ad early last month.
Dentsu has won several major accounts this year, including a US$23 million media account from pharmaceutical group Tempo Scan Pacific in April and a US$20 million media business from telco giant Indosat.
It was also named as the media agency-of-record for Japanese seasoninh company Ajinomoto Indonesia in February.
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The study also reveals that 86.1% of bias incidents required only a single prompt, underscoring how easily AI models can still produce biased outputs despite advances in safety.
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CASE STUDY: Unilever brand Knorr teamed up with The Trade Desk and foodpanda on a retail-data campaign that achieved more than 12.9 million impressions, exceeding the brand's goal by more than 70%.
A seasoned PR expert and founder of Mark and Comm, Thajudeen has transformed his Colombo-based agency into a leading regional player.
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Notices began going out to employees in most countries including across Asia this week, as the tech giant prepares to cut approximately 5% of its workforce based on performance.
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