Feb 16, 2001

CREATION: More layoffs at Grey's Beyond

For the second time in months, Beyond Interactive has taken the axe

to its payroll, chopping staff numbers by 30 per cent globally.



The Grey Global Group company blamed a softening online advertising

market for its second round of sackings.



About 100 staff from Beyond Interactive offices around the globe were

let go this time around.



However, according to Beyond Interactive Asia-Pacific co-founder and

CEO, Viveca Chan, the layoffs did not affect Hong Kong operations, which

is in the process of boosting staff count.



Ms Chan blamed the slump in online advertising for the latest

cutbacks.



"This is a dotcom problem. There are no layoffs in Hong Kong and China.

We are actually hiring more people. We had a very short dotcom boom over

here ... so there is little reliance on dotcoms for revenue by Beyond

Interactive. By the time we had launched, we had missed out on all the

hype. Our clients are blue chip multinationals," Ms Chan said.



The agency laid off 63 employees believed to be mostly junior staff,

globally in October last year.



Headquartered in Ann Arbor, the company has offices in Hong Kong,

Beijing, New York, and London among other locations.



Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

2 hours ago

Bitter chocolate: The fallout of a poorly planned ...

The fintech’s abrupt restrictions on withdrawals and debit card spending have triggered a backlash, denting its reputation in Singapore.

3 hours ago

Too old for the party, too young to leave—the ...

There comes a time when no amount of Adidas Sambas or Botox can hide the fact that you’re no longer the right person to give advice on micro-influencers. Alison McKinnon on the realities of ageing in advertising—and why she’s not done yet.

4 hours ago

Six ad agencies under scrutiny in Indonesian Bank ...

The case has already led to multiple arrests and a raid on former West Java governor Ridwan Kamil’s home.

6 hours ago

Why the adtech ecosystem continues to struggle with ...

Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to experts about transparency issues and whether standardisation is necessary.