Digital Jungle, which replaces an incumbent Australian search vendor whose name was not disclosed, will assist in the activation of search and social media with Cover-More’s network of partners around the world.
The agency will also focus on the brand’s search, social and content marketing strategy, implementation of robust analytics, integration of branded content, existing marketing strategies and development of compelling content.
Carole Tokody, global ecommerce director of Cover-More Travel Insurance, said the company had strong ambitions for continued sales growth in Australia and internationally—online and in the traditional retail channel.
“The key markets that we will work on with Cover-More are Australia, New Zealand and the UK," Dr. Mathew McDougall, founder and CEO of Digital Jungle, told Campaign Asia-Pacific. "Developing an integrated strategy linking the social-media activities with the search marketing programme is contextually relevant in three different geographic markets."
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