The appointment was made after a closed pitch called in June, involving another two agencies.
The search marketing campaign aims to promote Club 21’s global site, as well as the newly-launched The Club 21 eShop to offer customers a seamless and convenient shopping experience. The eShop was launched on Monday.
“The eShop is a natural step in the evolution and development of Club 21,” said Anne Colvin, senior vice-president at Club 21 eCommerce arm. “It complements our existing business by offering a wider choice of channels and fashion to customers.”
The Club 21 eShop provides Club 21 with the opportunity to extend geographically to new markets and customers, following the deep penetration of mobile phone, PC and tablet usage in Southeast Asia and better credit card security. Club 21 has physical stores in key Asian cities.
“We are seeing a growing trend in online shopping, and this is definitely a huge opportunity for a luxury retailer like Club 21 to go into this space," said Wyvan Xu, co-founder of OOm. "And search marketing is the right channel to bring the desired results to them.”
The agency is working with clients such as OCBC Bank, Kaplan Singapore, MDIS, American Express, Singtel and Fuji Xerox.
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