Benjamin Li
Jul 31, 2009

China Unicom signs three-year deal with iPhone

BEIJING - Apple is believed to have signed a three-year contract with China Unicom to sell its 3G iPhone, which is set to go on sale in August.

China Unicom signs three-year deal with iPhone
The deal casts doubt on future partnerships between iPhone and China Mobile, China’s largest carrier.

Apple has been looking to move into the Chinese market, which boasts the largest mobile handset market in the world, for some time. Talks began in earnest with China Unicom, the country’s second largest carrier, in January of this year, after it became the first Chinese mobile carrier to begin building a standard, GSM-based 3G network.

A-Guang, the ECD of RayNetOM who developed the ‘Wow’ campaign for China Unicom, commented: “Initially iPhone was believed to be in talks with China Mobile. The biggest problem is that China Mobile is using a homegrown 3G standards that are not compatible with many phones. China Unicom operates a 3G technology compatible with the iPhone in the US.

Steven Chang, CEO, Optimedia China, suggested there was still room for China Mobile to partner with Apple: “The is only for the first generation of 3G iPhone. Many 3G packages still have not launched yet, unlike in Hong Kong and Taiwan where there is no shortage of 3G content and suppliers.”

Recents reports suggested Apple had agreed to disable its iPhone WiFi connection after pressure from the Chinese Government..
Source:
Campaign China

Related Articles

Just Published

1 day ago

Did Heathrow’s shutdown prove that bad press no ...

When a fire at an electrical substation plunged Heathrow Airport into chaos, media reporting was swift—but mostly short-lived. As businesses navigate rapid news cycles, experts weigh in on whether negative press has lasting reputational damage.

1 day ago

Tiffany & Co. goes blue for ocean preservation

Agency L&C turns Tiffany’s signature Pantone colour into a purpose-led campaign.

1 day ago

Meta AI and AI Studio officially launched in Indonesia

Both products were launched along with several facilities for creator marketing.

1 day ago

Women to Watch 2024: Lalit (Cherry) Kanavivatchai, ...

Kanavivatchai's business acumen, people-first approach, and growth mindset have paid off handsomely for Publicis Groupe in Bangkok.