Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Apr 14, 2014
CASE STUDY: How Crocs reinforced its kids' business in China
Some adults may have declared the rubbery footwear to be clunky and ugly, but at least pre-schoolers still like the cute clogs, and the company is embarking on a cradle strategy to reinforce its kids business.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(1).jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Aug 20, 2023
Ads served on YouTube kids content may have ...
Jun 27, 2017
H+K Strategies wins Crocs in China and Korea
Apr 4, 2021
Crocs promotes Heidi Cooley to CMO
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
3 hours ago
Art Garfunkel delves into psoriasis patient ...
Art Garfunkel discusses his experience living with psoriasis as part of Sun Pharma’s I LUV YA for The Long Haul campaign.
4 hours ago
Are Gen Zers just boomers in disguise? What ...
Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
13 hours ago
Ad block party: Can Google’s AI shut the gate early?
The tech major’s new AI-led regime is pushing ad vetting upstream, giving agencies cleaner inventory but demanding sharper compliance and smarter creative.
13 hours ago
The Labubu economy and the business of joy
‘Little joys’ and the continued impact of Asia across Western culture cannot be ignored.