Carat Hong Kong scoops US$2m ICC Sky100 launch project

Sky100 is owned by Hong Kong Sky Deck Limited under property giant Sun Hung Kei Properties. The observation deck will offer a 360-degree bird’s eye view of the city and Victoria Harbour in addition to multi-media exhibits of the territory’s history and culture.

Carat Hong Kong won the media duties for the launch following a pitch against three undisclosed media agencies.

The agency will be charged to handle the communications planning and buying, digital, outdoor, search and search engine optimisation (through iProspect), and will cover Mainland China, Hong Kong and Southeast Asia.

Pauline Chu, MD of Carat Hong Kong, commented on the win, “We are delighted to be appointed to Sky100, and look forward to helping the client promote this ‘must visit’ tourist spot in Hong Kong.”

The client has also called a creative agency pitch but the result has not yet been announced.

The 118-storey ICC is the fourth tallest skyscraper in Asia. Ritz-Carlton will occupy the top 15 floors of the ICC. Other anchor tenants including Morgan Stanley, Deutsche Bank and Credit Suisse.

Carat Hong Kong’s current hotel and tourism clientele include Tourism Australia, The Peninsula Hotel and Korean Air.