Carat bolsters regional team leadership

Pavich (pictured) replaces James Smyllie who has been internally transferred to Aegis' Singapore office as regional business director, seeking out new business in the Asia-Pacific region.

Pavich will be based in Hong Kong and report to Nicole Linguey, who was appointed director of integrated business in March. She expects to and travel extensively in the region to further nuture and strengthen the relationships of Aegis with key regional accounts, including Pernod Ricard, Mattel, The Peninsular Hotel, Société Général, and the Korea Tourism Organisation.

Pavich boasts extensive media agency experience in the US and Asia Pacific. She spent six years in both Singapore and Malaysia with Starcom, where she managed a portfolio of regional assignments including Samsung Electronics, Bank of America, Merrill Lynch and Marina Bay Sands. 

She was also responsible for driving digital innovation and new media pilot initiatives, working with key media partners and solution providers.

Before Starcom, Pavich worked in New York for five years, with Foote, Cone & Belding, as a senior media planner.

"Pavich brings an excellent track record in strategy, regional client management, and partner management,“ said Chris Ryan, Aegis Media Hong Kong CEO. "She is a very important addition to our team as Carat Hong Kong is well known for its strength in regional business."