The appointment will see the agency manage all media planning, advertising and communication services for The Body Shop Singapore this year. Briq is an integrated full-service agency allied with Dentsu.
Carat was the incumbent for The Body Shopt.
Josephine Chow, general manager at The Body Shop Singapore, said Briq’s expertise, reputation and knowledge of retail and cosmetics and toiletries industries will be invaluable in further strengthening its brand presence among the target segments.
“This year, our focus is on enhancing the brand's engagement with customers, particularly online,” she said.
Jim Goh, CEO of Briq Communications, added, “We are very proud and delighted to be able to work with The Body Shop as its communication partner as we have strong beliefs in the brand and understand what needs to be done to help build closer rapport and bond with the customers. 2012 will be an exciting year for the brand.”
Earlier in September, The Body Shop and Briq Communications worked together in launching a campaign featuring Dentsu's proprietary iButterfly Asia iPhone app.
The Body Shop appointed local PR agency, Word of Mouth Communications, in February last year on a retainer basis.
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