Faure-Field is hoping that the technology proves popular with current clients — including Changi Airport, Mercedes-Benz and Courts — who have tasked Equal Strategy with handling their in-store music requirements. "We're trying to get integration across different media," added Faure-Field, "so that the brand experience is integrated with TV, print and radio."
Brands offered new 'scent technology'
Equal Strategy is aiming to make more retail brands take note of the sense of smell via a new scenting technology to be introduced in Singapore and Malaysia.
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