Staff Reporters
Feb 17, 2011

Bloomberg Businessweek to launch Simplified Chinese edition

BEIJING - Modern Media has been authorised by Bloomberg Businessweek to publish the title’s Simplified Chinese language edition, industry insiders have confirmed.

Bloomberg Businessweek to launch Simplified Chinese edition

The Chinese edition will be headed by Miao Wei, former deputy editor-in-chief of Sanlian Life Weekly, a popular magazine that covers both in-depth news reports and life style and entertainment stories. Miao is currently recruiting the team.

Modern Media is one of the largest magazine groups in China, and is the publisher of several leading magazine titles.

Bloomberg Businessweek, formerly known as BusinessWeek, is a weekly business magazine headquartered in New York City and was acquired by Bloomberg in October 2009.

Source:
Campaign China

Related Articles

Just Published

19 hours ago

Dentsu prioritises media in new growth plan ...

Dentsu has allocated $328 million to rebuild the business in 2025, with a further $295 million to be invested over the next three years.

1 day ago

Creative Minds: Sally Anderson is always asking ...

Meet Australian creative Sally Anderson who moved to Beijing over a decade ago to take on the challenge of shaping a new generation of brands.

1 day ago

OMG taps Dentsu exec for Malaysia CEO position

EXCLUSIVE: Winnie Chen-Head steps into Eileen Ooi's shoes, who was elevated to PHD APAC chief executive in September 2024. Chen-Head’s appointment is effective March 2025.

1 day ago

2025 salary benchmarks: Marketing, creative, comms

MCG Talent unveils its salary benchmarks for industry roles in Hong Kong and Singapore, with junior talent equipped with AI expertise expected to be given more opportunities this year.