![A variety of gender-neutral, Asia-oriented content defines Best Car publication](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2f20101206023006_Picture+1.png&h=570&w=855&q=100&v=20170226&c=1)
First published more than 30 years ago in Japan, the monthly magazine will showcase cars, lifestyle and culture, taking into account the lifestyle of a car-lover's personality.
Said COMM chairman, Mikio Mori, "We believe there is an opportunity here to showcase the best of Asia, be it cars, lifestyle or culture in the best light and represent Asia to Asians."
COMM, a Japanese media company based in Singapore, intends to create a Japn’asian, media platform and target first-time car buyers by offering gender-neutral content and branding themselves on an exclusively Asian platform.
A peek into the issue can be found here.