Developed by local design agency ChinaStylus and supported by Kite Systems, the blog will officially launch on 1 July.
“Since a blog is like an open community - or a meeting place - we wanted the creative to reflect this openness and the happy chaos of the busy lives of our audience,” said Jay FC, creative director of ChinaStylus. “The overall look of the site was inspired by a notice board or fridge door - filled with notes, pictures, messages of what's interesting right now.”