AME: Darren McColl on 'Best Job in the World'

McColl will be presenting a case study on the internationally awarded 'Best Job in the World' campaign for Tourism Queensland at this year's AME Festival. The theme of the presentation is integrated marketing and the power of simple ideas.

The campaign for which McColl acted as project leader and strategist, is a lauded example of maximising value from ideas through an integrated approach.

Addressing delegates on day one of the two-day AME festival, McColl will talk about the strategic thinking, creative platform and social media engaged to drive awareness and promote the multiple award winning campaign launched early last year. The obscure stories, anecdotes and interesting learnings he plans to share during the session, will give the audience a greater insight into integrated marketing effectiveness.

With over 20 years' experience, McColl has worked on both agency and client sides across a wide range of local and global brands including Virgin, McDonald’s, Nestlé, Foster’s Brewing, Yalumba Wines, Footlocker, Volvo and various Governments among others.

At SapientNitro he is responsible for helping clients across the world grow their business by bringing insight to strategy and inspiration to creativity.

Through his broad background, experience across Australasia and skills in communication strategy McColl is regarded as one of Australia’s leading strategists. His work has received many creative and effectiveness awards all over the world.

The AMEs is now in its eighth year and hailed as the region’s premier recognition of excellence in marketing effectiveness. A highly influential list of leading industry executives, brand pioneers and globally acclaimed marketing experts will take part in an unparalleled programme of challenging keynotes, dynamic panel discussions and informative breakout sessions. The AME Festival is Asia’s premier forum to discuss, debate and celebrate results driven marketing and innovation.