Sweet Digital will offer digital services, including website design, application development, social media strategies and e-commerce solutions.
The agency will be led by Peter Marks, formerly of M&C Saatchi Sydney and Batey in Singapore.
Kelvin Chang, co-founder of Alpha Salmon Australia, said it was the right time to launch Sweet Digital given the “exponential digital growth” that is expected in the SME market across the region.
He said, “ “Sweet Digital will provide new SME clients with a competitive range of digital services and will be a key factor in driving new business growth in the region.”
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